How I Edit My INSTAGRAM Photos


A highly requested post on how I take and edit my photos. If this post gets over 50 comments I will follow up with a how to take quality pictures post with all my tips & hacks.

Most or should I say all of my pictures are taken on my iPhone 8 and X. I use either the Snapchat camera or the back camera on my iPhone. I don’t use the front camera because it is a little to blurry for me. I suggest using the back camera to get a crisp clean picture. If you know me you know that I live for a good Snap Chat filter. Pause ……what was that? 👂🏾You’re not on SnapChat?! 😳. We will have to chat later on why you should be using Snap Chat.

Here are a few of my recent Instagram post that were edited using the apps I mentioned in this post.

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Photo editing Apps

  • Facetune

  • VSCO Cam

  • Darkroom

  • Afterlight

  • Enlight

Insta Story Apps

  • Unfold

  • Over

  • Unum

Other Apps I use

  • Canva

  • Eraser

  • Instasize

♡ What are your favorite photo apps?


How to Establish your Marketing Strategy and KPI's

How to Establish your Marketing Strategy and KPI's


As you surely know by now, goal-setting is a critical process in every business. You can’t hit goals that you don’t have, after all. And if you have a plan to reach your goals, getting there will become a much more straightforward process than you’d otherwise face without the plan.

It’s time to set up your marketing plan for your business, establish the KPIs you want to measure, and then develop the strategy to support it.

To help you establish your marketing strategy, I’ll talk about:

  • How to establish marketing goals

  • What KPI stands for

  • Common marketing KPIs

  • Other valuable metrics to measure

Who’s ready to talk strategy?!


Establish your goals

The first step to any marketing plan (or any business strategy plan at all) is to decide your goals and figure out how you’ll measure your progress toward them. For a marketing plan, your goals might include any of the following:

  • Enter new markets

  • Raise brand awareness in existing markets

  • Launch a new product or service

  • And, of course, increase sales and revenue

That list is by no means exhaustive, though! Every business and every agency will have their own goals. You might even need to consider a goal that’s client-facing (improving the customer journey, for example) or even internal (like establishing systems, processes, and communication channels within the marketing department).

Next, it’s time to figure out your KPIs.

What does KPI stand for?

Once you know where you want to go (in other words, your goals), you need to decide how you’re going to measure your progress. Frequently what’s used to measure progress is a metric called the KPI, or key performance indicator.

There are all kinds of KPIs you can use to measure your goals, some of which are accepted industry-wide and others of which are sometimes overlooked but incredibly valuable.

The primary thing to consider as you select the KPIs you want to track is what the results are that you’re driving everything toward. You can collect all the data you want, but if all you’re doing is putting stuff in motion so that it can spit out numbers on the other side — rather than defining The Prize and then keeping your eye on it — your KPIs won’t do you any good.

With that in mind, let’s take a deep dive into some of the most common — and most commonly overlooked — KPIs for your marketing plan.

Marketing KPIs about money

The purpose of a business is to make money, plain and simple. If a business isn’t primarily concerned with making money, it’s not a business (and it won’t be in business for long).

So for that reason, you’ll want to keep an eye on some performance indicators around your revenue and sales. These are the main ones:


Revenue is the amount of money that comes in the door. Many marketers and business owners see that number and stop there, but revenue is hardly the only money number you need to know. It’s sometimes called gross profit, and it’s the money you make before the expenses come out. You could be making a 7-figure revenue, but if your expenses eat up the majority of your revenue, the business might still be in jeopardy. That’s why you also need to look at …

Net profit

Net profit is how much money is left over after your expenses are paid out. Net profit and revenue work closely together, and ideally you’re making the space between your revenue and your profits as big as possible. (This is called your margin, and the fatter your margin is, the more money the business is actually making.)

Sales growth

Sales growth marks the increase or decrease in sales between two points of time. You might want to measure a few different time periods, such as total sales growth this year vs. last year; this quarter and last quarter; this month and last month; this month and the same month last year, and more. You measure growth by using the “percent change” calculation — (new – old) / old x100 (and that final number is the percent change, or sales growth).

Revenue per client (a.k.a. lifetime customer value)

LCV is the total number of dollars a customer spends with your business over the entire course of your relationship with them. Most marketers will have a goal to raise this number over time.

Revenue per employee

This is fairly straightforward in theory but can get a little muddy in practice, depending on how your agency is set up. You can calculate the total revenue and compare it to the total number of employees regardless of their role in bringing in that revenue, and/or calculate how much revenue any given employee is responsible for bringing in.

Average contract value

In eCommerce language, this is equal to average cart value — the average value of the transactions in a given period.)


Marketing KPIs about clients, customers, and leads

A lot of the lead and client acquisition numbers play into the advertising puzzle. The idea is to figure out how many customers you need to find in a certain timeframe (the year, for example), and then work backward to determine how much traffic you need to be driving based on previous experience. These are the KPIs to measure (and thankfully, many ad platforms help you track and export them fairly easily).

Leads generated

How many leads did you generate in a given timeframe, whether or not they became clients?

Cost per customer acquisition

Once you know the cost of customer acquisition, you can set targets and budget accordingly.

Cost per lead

Measuring your cost per lead will show you what’s working and what’s not in your ads. Cost per lead, combined with other critical data, all play a part in advertising decisions to keep you profitable and scale.

Lead to customer ratio

Knowing how many leads become customers will let you figure out how many leads you need to get to hit your customer acquisition targets. It’s one of the string of numbers that goes into lead generation advertising decisions.

Traffic to lead ratio

Traffic to lead ratio is another piece of the advertising puzzle. It tells you how many views/clicks/hits you need before someone becomes a lead. When you know how much each lead costs, how many leads become customers, and how many customers you need, you can use the traffic-to-lead ratio to figure out how much traffic you should drive to hit your customer goals.

Number and source of client referrals

Who’s referring clients to you? What can you do to improve this?

Marketing KPIs about conversions, content, and social media

Conversions and leads go hand in hand. Ultimately you want all your conversion statistics to be a high as possible, but it’s a lot to track! The more you know, however, the more you’re able to make adjustments at any stage of the funnel.

Inbound marketing ROI

ROI is the holy grail of KPIs, right? Well…maybe. You have to make sure what you’re putting into marketing is coming out the other end with positive results. Sometimes ROI can be tricky to nail down and identifying the specific marketing efforts that are bringing in positive returns can take some time, but always keep an eye on ROI as you make adjustments.

Landing page conversion rates

Generally speaking, landing pages should have at least a 20% conversion rate, though many times they’ll convert at 50% or higher. If your landing pages aren’t converting at 20%, the page needs to be examined and adjusted.

Email open rates

There’s no one universal email open rate, but generally speaking you’ll want your open rates to be hanging out around 30% at least. Larger lists tend to veer lower in open rates.

Email conversion rates

What percentage of the people who open your emails become leads or clients? There’s no standard benchmark for this figure, but keeping track of your internal conversion rates can inform policy and give you something to target in your marketing strategy.

Social media traffic stats

These numbers can help you pinpoint where your ideal leads and clients are hanging out online, which means you can target your advertising more finely. It might also show you which platforms are under-performing over the long haul, so you can consider revamping or eliminating your company presence there.

Mobile vs. desktop leads and conversion rates

While this seems a bit like splitting hairs and getting too far into the nitty-gritty, it’s actually very helpful to know whether your leads and conversions are coming from desktop or mobile. This gives you some good insights into the behavior and preferences of your clients, as well as some demographic suggestions (younger buyers tend to buy on mobile more frequently). But more importantly, it gives you an idea of how well your mobile site is doing. Many websites aren’t optimized for mobile, and they’re leaving lots of potential leads and conversions on the table as a result. If your mobile conversions are flagging, the first thing you can do is work on the user experience of your website on mobile. Whats user experience right?


Valuable customer service KPIs you might be overlooking

There’s seriously no end to the number of KPIs you could track. These are some of the most frequently overlooked ones, but I wanted to include them because they do offer some key insights and some low-hanging fruit as far as things like customer retention and profitability go.

These aren’t necessarily directly marketing-related, but happy customers are the best social proof you can ever ask for, and social proof is a massive part of the marketing picture. Once you can be assured you’ve got happy clients and customers, you can begin to think of ways to include them in your marketing efforts.

Sales team response time

How long does it take you to respond to a potential customer? This could mean email reply time, social media dm’s return time, or even how many times the phone rings before you pick up.

Client satisfaction

This metric measures overall satisfaction a client or customer has. You can target specific areas satisfaction after a specific customer service interaction or just ask for overall satisfaction periodically.

Net promoter score

This is when you follow up after a customer service interaction and ask how likely that customer or client is to recommend your business to someone they know, based on the interaction they just had. This is a great customer service metric to measure, as it gives you information “straight from the horse’s mouth” about how highly your clients perceive your company.

They say knowledge is power, and they’re right. Once you’re measuring your KPIs and comparing them to the goals you’d like to hit, you can start making adjustments. One of the most expensive parts of marketing is the advertising, so it might make sense to nail down your customer targets, your customer journey conversion rates (traffic to lead, lead to customer, etc.), and then allocate your resources in support of that customer journey. The other pieces of the marketing puzzle will start to fit together more easily once you’re clear on that customer journey and the numbers associated with it.

If you’re new to the KPI arena, this list might be overwhelming. If that’s you, don’t panic. Do the best you can, take a look at the business, and see where you need to start bulking up your measuring habits.

Not sure where to start with your marketing strategy? Reply below

Top 4 Digital Marketing Trends of 2019 for your business

If you’re ready to take your digital marketing strategies to the next level in 2019, these are the four trends you’re going to want to focus on to level up. By the end of this post, you are going to know what strategies to implement in your business and I know they’re going to work because I’ve been using them with my clients and they are killing it.


Video is king. On every social media platform people want video. You have youtube, facebook lives, Instagram lives, Instagram stories, IGTV, twitter is preferring video, so what does that mean for you? You need video and so there’s a lot of ways that you can repurpose your video and use them across the platforms, but the important thing is you have video. Believe it or not you can create great videos with your iPhone to connect with your audience.


Trend two is all about you. It’s about being personal. You need to captivate your audience get their attention by sharing your story. That not only means having a detailed about page and bio but also sharing the inspiration for your business.

You need to personalize your brand and you need to put a face to that brand. And some easy ways you can do this is getting on Instagram stories and put your face out there. If someone adds you as a follower, make sure to send them a personalized message back. I know that may be hard if you have a lot of people following you every day, but believe me, it goes a long, long way. In 2019, if you want to grow a true following of loyal customers and a tribe.


This year paid ads are king so it is going to be harder and harder to organically grow your traffic without some type of paid marketing. That’s Facebook, Instagram, Twitter and so you’re going to have to pay if you want to grow at a higher speed because it is going to get harder to grow organically on social media this year.

Now all these platforms are not where you should be running them all for everyone. Where are your clients hanging out? Are they on Facebook? Are they on Instagram? Are they on twitter? You don’t need to necessarily be running ads on all of them, but you do need to be running ads where your clients are and so one of my clients is having great results with promoted Instagram and he’s in the finance niche and then one of my clients is a local business owner. He’s having amazing results with facebook ads, so knowing where your clients are and that’s where you’re promoting and so they can be super, super overwhelming all ads, so if it’s not your thing, hired out, take a course, learn a little bit, but don’t think you have to do it yourself. There’s so many people out there to help you with advertising to keep the costs down. 


Trend four is social listening. This is going to be so crucial in 2019 when you’re deciding what products you are going to sell, what courses you’re going to create, or just what value you’re going to add to your niche. 

I can’t stress enough how important it is this year to make sure that you are reading comments that people leave on social media. You’re going to groups where your clients are or your tribe and reading, what feedback they’re giving and so spending each week time doing this is going to give you more concrete answers on what people want. That way you’re not wasting time creating content that no one’s looking for, but you’re creating content that matters.  So it is extremely important that you were reading comments and paying attention to what people are looking for. This way you don’t waste your time and you’re delivering quality content that people want.

So that’s your 5 digital marketing trends of 2019 for your business. Okay, now you know the five digital marketing trends for 2019 for your business. Now it’s time to start implementing them.

Leave in the comment which trend you’re going to implement first because remember, you don’t have to implement them all but you do want to implement some things.

Be sure to subscribe for more digital marketing and online business tips! 

How to turn ideas into plans

Hey guys I know it’s been a little while a lot has been going on. Fall is here and we’re in the home stretch of 2018. If you’re like me, you still have ideas you would like to execute. But let’s take a minute to think how do I get these ideas off my vision board and turned into plans? I wanted to share with you some tips that have worked for me

Write out what the idea will look like when it is completed and ready for the world

Ideas need structure, write it out, draw it, sketch, draft whatever you have to do to make it really in your hands. This will give you clarity to begin the plan execution process. People often like to share their amazing dreams, but when they’re finished describing and some says “that’s great how can I help?” and you have nothing tangible to share as to how they can help possibly make your vision a reality.

Start with the end goal in mind

Always having the image of the end of your idea as your frame of reference to evaluate everything else. It’s about starting things with a clear idea of your destination, so that the steps you take are always in the right direction. If you have to be busy, at least you should be doing what’s important to you.

Treat your idea like you have an unlimited budget to make it happen.

Do not restrict yourself based on your current reality. Your idea will only be as big as what you plan for it to be. Be bold when thinking out how you will make your idea come to life. Reach out to that artist for a collab, pitch your vision to executives in Silicon Valley. You will never know if you don’t take the first step.

Work on only results driven task everyday.

Every Sunday I make a list of ten items that must be complete that relate to my idea. It can be something as simple as ordering the tripod to start your livestream channel or spending 3 hours a day working on new content. Whatever it is make it something that you can quantify and check off at the end of the week. I usually list 4 easy items 6 items that may require more time. The more you get in the habit of writing out what you will hold yourself accountable for the more you’ll accomplish.

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Ashley’s Book corner: Productivity

Check out what I am current reading