NEW IN PORTFOLIO : SQUARESPACE REDESIGN FOR PRACKIND LLC

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I have had the pleasure of working with some ah-mazing clients recently and I cannot wait to share the work with you. So many more to come, but I am excited to kick this off with Prackind LLC– a Pre-marital and emotional health Wellness business run by the lovely Amaris Watson Gale.

Amaris got in touch with me in May of this year for a website redesign. Amaris’s business has two parts: one that focuses on her Pre-martial counseling and couples therapy and the other focuses on emotional and mental health wellness. She had the brand identity ready to go but was looking for custom redesign of her Squarespace site that represented her and her business. Her clarity on what she wanted for her brand and business made it a joy to work with her on this website redesign project.


WEB DESIGN


Web Strategy:

We first started off with a long conference call where we dug into every corner of the business – the goals, the target audience and the user experience. We came up with a sitemap that defined the pages, their requirements and the flow of the website. One of the main focus in alignment with her goals was her services page and so we discussed the different integrations that were required for booking on the services page development. Once we had pinned down the web strategy after analyzing the goals – it was time to put pen to the paper and start the work!


Designing Wireframes and mockups:

Wireframes: With the style guide in place, I began designing the wireframes for every page of the site. Wireframes are basically the skeletal layout of the pages that define the exact placement of images, graphics and text. This helps visualize the user experience and flow of the entire website. However I like making the wireframes a little more interesting by adding brand colors so the client gets an overall feel of how the colors and type are going to play together in the website.


Mockups: Once we got a handle on the wireframes, I dressed them up to create the mockups. – they have the exact copy + photos + graphics all in place to give the exact feel of how the page would look like on the LIVE website. With Amaris’s beautiful photography and ready-to-go copy, it wasn’t long before we had the mockups ready to go!

Here’s a quick shot of the mockups for the home and about pages:


WEB DEVELOPMENT:


I often don’t talk too much about website platforms ‘cuz I work on projects on all kinds of platforms – Wx, Squarespace, Shopify – you name it. Depending on the requirements of the business, one works better than the other and we make the choice accordingly and move ahead.

Anyhow needless to say, we redesigned Amaris’s website on Squarespace.

Here are some of my favorite features and layouts on the website:

  1. Newsletter layout


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Wrapping up:

I was thrilled with how the project turned out and couldn’t be more grateful to Amaris for making this project so fun and smooth! Here’s what Amaris had to say about working with me:



Ashley is a phenomenal consultant, web designer, and human being. She took my 'blah' website and transformed it into an engaging, beautiful platform. Her warm spirit made it a pleasure for me to share my vision and trust her with turning it into a digital reality. I am forever grateful for Ashley and cannot thank her enough! - Amaris Watson Prackind, LLC




Click here to check out her LIVE website >> 

I hope you enjoyed a peek into the behind-the-scenes of my website design process. If you are looking for a new website design to propel your business, I am here for ya! Click here to see how we can work together!








 

Ready for a modern & refined website to reach your next level of success?

Let’s make it happen

 

Ashley Daniels is a digital marketer focused on sharing easy to follow, step by step design, business and marketing advice to help you take your business to the next level. On the blog, you’ll find a variety of topics that help you succeed in online business, such as website design, branding, social media strategies, email marketing, blogging, business and online marketing.

How to Write the Perfect About Me Page ( + FREE Printable Graphic!)


Your about me page is one of the most important pages on your website. Not only is it one of the most popular pages, it’s also the page that will make your audience fall in love with you and want to keep coming back for more. If you’re writing your about me page for the first time, or want to spruce it up, make sure it’s an epic one. Before you get started, grab this FREE PRINTABLE GRAPHIC to help you along the way.

Your Audience Comes First

When you’re putting together your about me page, your audience should be the first thing on your mind. Although it’s called the “about me” page, it’s really all about them. So ask yourself: Who is my target market? What will they get out of visiting my site? What am I providing for them? Make sure you answer these questions right off the bat.




Show Them Why You’re Unique


You’ve explained exactly what your business all about. Now let your audience know what makes you unique. What makes your website different from all of the other ones out there?




Give Them Some Direction


Now that you’ve shown them why you’re unique, give your audience some direction. If someone is new to your blog, they may not know where to go next. Include recommendations to make it a little easier. This could be a list of your most popular articles or a specific page you want them to look at.




Tell Your Story


You’ve explained to them what your business or blog is about, why you’re unique, and helped them find where to go next. Now it’s time to let them fall in love with you.

Introduce yourself and tell your story. What inspired you to create your blog and how did you get started? If you let them know a little bit about yourself, it’s only going to give your audience a reason to feel even more connected with you.

Pro Tip: When you’re telling your story, make sure it’s relevant to your business. Your audience doesn’t need to know every detail of your life.

Add a Photo or Two
When creating an epic about me page, it’s also important to show your face. Your audience wants to know who you are, so include at least one picture of yourself. You can even share a photo or two of your workspace. People love to see you actually working. Sharing a few photos shows that you’re a real human being that people can know and relate to.




Keep Them in the Loop
Finally, give your audience the opportunity to stay connected with you. It can be through social media, by signing up for your email list, or both! Include links to your Pinterest, Facebook, and Instagram account along with an opt-in form for your email list. Now they can follow you across the World Wide Web.




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Ready for a modern & refined website to reach your next level of success?

Let’s make it happen

 

Ashley Daniels is a digital marketer focused on sharing easy to follow, step by step design, business and marketing advice to help you take your business to the next level. On the blog, you’ll find a variety of topics that help you succeed in online business, such as website design, branding, social media strategies, email marketing, blogging, business and online marketing.

4 Ways to Start Getting Website Traffic

You’ve invested in a web designer but now what?! Of course, you want your dreamy clients to be showing up to your website and noticing you right away! There are other things that you can actively do in order for you to start gaining website traffic. I’ll detail 4 easy ways you can start getting web traffic.

First off you must realize that you have to start creating content that your ideal clients will enjoy and find helpful. Many of those ways are by offering freebies, blogging, doing lives on Instagram or Facebook etc. You must first start building relationships with your potential clients if you expect them to pay for your products and or services.

Once you have a good amount of content you can leverage the 4 ways below and start gaining website traffic!

 

1. Pinterest

Pinterest is a huge website traffic magnet! If you’re constantly blogging, you want to be on Pinterest. I’ve said this many times before on some of my other blogs but Pinterest works as a Search Engine so you must treat it like such! Invest in Tailwind it will save you so much time repining posts and you can schedule them out in advance as well.

2. Facebook/Instagram

Something else you could be doing is linking your website through your social media accounts. All social media accounts allow you to link your website so take advantage of it!

If you’re on Instagram for example be sure to link your website and not Linktree.

Another great social media platform you can use to link your website and gain website traffic is through Facebook! Create a Business page and start creating relevant content for people to engage in and drive more traffic to your website.

3. Email Marketing

Do you have an email list? This is huuuge! Be sure to be sending people over to your website when you’ve created new content or of any offers you might have.

Plus, since they are your email subscribers, they are most likely to immediately click on your offer and go straight to your website.

4. Google

Google is the biggest search engine out there and if you’re creating content that people are finding valuable you will start ranking! It’s not easy task to rank on the first page on Google but if you create something extremely valuable where a lot of people are interested in then you will drive traffic to your website.

All in all, if there’s one thing that will bring website traffic it’s content creation. Content that your ideal audience is going to love and find valuable. Once you start creating valuable content you can leverage that to other social media platforms such as Pinterest, Facebook, Instagram and even LinkedIn.


 

Ready for a modern & refined website to reach your next level of success?

Let’s make it happen

 

Ashley Daniels is a digital marketer focused on sharing easy to follow, step by step design, business and marketing advice to help you take your business to the next level. On the blog, you’ll find a variety of topics that help you succeed in online business, such as website design, branding, social media strategies, email marketing, blogging, business and online marketing.

The exact website design questions I ask my clients

A website is actually not done in a few hours. It needs some planning and proper thought. You want to take your website visitors on a journey around your little web space, your virtual office. So you need to decide beforehand what the aim of the website is and where you want your visitors to go, which answers they will find on your website, etc.

This is why I want to share with you the exact questions I ask my clients before we start designing their website and why I ask those questions.

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So these are the main questions I will ask and why.

1. What is the name of your business? What is the meaning behind the name?

2. What is the purpose of your website?

As I said before you need to be really clear on the goal you have for your website. Do you want to promote your services, do you want to showcase your portfolio, do you want to show customers your products or do you want them to buy your products from the site directly? Once you know exactly what you want to achieve you need to determine how you will get there.

3. What would be some successful outcomes from people visiting your site?

Don’t only think about the general purpose and goals for your website but also determine other outcomes you want to get from the website. Do you want to have people sign up to your email list? Do you want to have guest bloggers on your site?

4. What features and functionalities does your website have to have?

For example, do you need a blog, an email sign up list, do you want to incorporate a shop? Now or may be later on? Is there anything you need to know now what you will implement in the future?

5. What aspects of your brand could differentiate your website from others in your niche?

6. If you already have a website, what problems are you running into with your current site?

If you choose to design a new website, there must be a reason. And this reason should not only be that you don’t like the look anymore :-) There is always something, a functionality to improve. So go and look at your current website from a new user point of view and see what the journey of you on your website would look like. For example: where will you click next? Is that really where you want your clients to go next? Is all the necessary information easy to find? Is the contact button easy to find? Is the checkout process of your shop easy to use?

7. What would fix those problems?

What would make the experience of your visitors more pleasant?

8. What problems are you running into with your business?

Are your customers liking your products but now buying? Are they trying to reach you but are not able to?

9. How might your website be able to fix some of those problems?

Maybe you can use your site to educate your customers more through a blog or a video about your product. This is just a suggestion, you know the problems best.

10. Please list any websites you like and briefly explain why.

11. Is there a specific design/look your prefer for your website?

12. About your contact page:  Would you like a contact form? A location map? An address? Or just your contact details? What are your contact details?

There is no right or wrong here. Some people want to keep if more generic and not include a personal email. Some don’t want their phone number on the internet. Some don’t have a physical location. But for those who do, a map is always good for example.

13. Do you require a blog? If so please specify if you know how you want the blog to look like.

Do you have any blogs you like visually? Why?
Do you want to show some blog excerpts or show the whole post on your blog page? The more information you know before you start the website, the better.

14. Which social media icons would you like to show? Please list and include their URLs.

15. Any additional details or creative considerations? I want to ensure we are on the same page throughout this collaborative process!

16. What your domain name/URL?
What is your provider name?

Username:

Password:

17. Site Map

First and foremost you need to have an idea about the content for your website and then you should write down a so called sitemap.

Many people know they need a website and just start designing one and then realize they don't know how many pages and which pages they need. And they haven't written any text yet, don't know where they want their images to go and how many they will need.  But knowing all this is so important BEFORE actually start to design the website.

Think about it like building a house. Before you can start building you need to know how many rooms you want, how many bathrooms, where the kitchen will be, where you are going to have windows and power connections etc etc. Building a website is similar. You can not just start, you need to have an end product in mind.

Therefore please write your own sitemap!

A sitemap is a list of all the pages and subpages you want to have. I would recommend making an overview on a piece of pager (like the one in my questionnaire) or in an excel spreadsheet with all the main pages and subpages. And maybe even jot down a few bullet points about the content of each page.

Then you need to decide where you want those sites to be found and what kind of menu you would like.

  • Will all the pages be in the main menu at the top of your website?

  • Will the menu have subcategories with a drop down menu?

  • Sometimes there are two spaces, the main menu and a second menu in the top corner which links only to your contact page for example.

  • Are there any pages you want to be accessible from the footer?

  • Would you also like to have a menu on the side?

  • Also will you need a search function?

From there you need to decide the journey a visitor will take on your website. Where will they go from your homepage? Where DO YOU want them to go next? What will their questions be and how will you be able to answer them? So include all the internal links and connections of the pages in your sitemap.

I hope this was helpful and as always let me know in the comments or via email (info@ashdanielsdigital.com) if you have any questions.

xx Ashley