Your about me page is one of the most important pages on your website. Not only is it one of the most popular pages, it’s also the page that will make your audience fall in love with you and want to keep coming back for more. If you’re writing your about me page for the first time, or want to spruce it up, make sure it’s an epic one. Before you get started, grab this FREE PRINTABLE GRAPHIC to help you along the way.
Your Audience Comes First
When you’re putting together your about me page, your audience should be the first thing on your mind. Although it’s called the “about me” page, it’s really all about them. So ask yourself: Who is my target market? What will they get out of visiting my site? What am I providing for them? Make sure you answer these questions right off the bat.
Show Them Why You’re Unique
You’ve explained exactly what your business all about. Now let your audience know what makes you unique. What makes your website different from all of the other ones out there?
Give Them Some Direction
Now that you’ve shown them why you’re unique, give your audience some direction. If someone is new to your blog, they may not know where to go next. Include recommendations to make it a little easier. This could be a list of your most popular articles or a specific page you want them to look at.
Tell Your Story
You’ve explained to them what your business or blog is about, why you’re unique, and helped them find where to go next. Now it’s time to let them fall in love with you.
Introduce yourself and tell your story. What inspired you to create your blog and how did you get started? If you let them know a little bit about yourself, it’s only going to give your audience a reason to feel even more connected with you.
Pro Tip: When you’re telling your story, make sure it’s relevant to your business. Your audience doesn’t need to know every detail of your life.
Add a Photo or Two
When creating an epic about me page, it’s also important to show your face. Your audience wants to know who you are, so include at least one picture of yourself. You can even share a photo or two of your workspace. People love to see you actually working. Sharing a few photos shows that you’re a real human being that people can know and relate to.
Keep Them in the Loop
Finally, give your audience the opportunity to stay connected with you. It can be through social media, by signing up for your email list, or both! Include links to your Pinterest, Facebook, and Instagram account along with an opt-in form for your email list. Now they can follow you across the World Wide Web.
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Ashley Daniels is a digital marketer focused on sharing easy to follow, step by step design, business and marketing advice to help you take your business to the next level. On the blog, you’ll find a variety of topics that help you succeed in online business, such as website design, branding, social media strategies, email marketing, blogging, business and online marketing.