If you’re ready to take your digital marketing strategies to the next level in 2019, these are the four trends you’re going to want to focus on to level up. By the end of this post, you are going to know what strategies to implement in your business and I know they’re going to work because I’ve been using them with my clients and they are killing it.
DIGITAL MARKETING TREND 1: VIDEO
Video is king. On every social media platform people want video. You have youtube, facebook lives, Instagram lives, Instagram stories, IGTV, twitter is preferring video, so what does that mean for you? You need video and so there’s a lot of ways that you can repurpose your video and use them across the platforms, but the important thing is you have video. Believe it or not you can create great videos with your iPhone to connect with your audience.
DIGITAL MARKETING TREND 2: STORY TELLING
Trend two is all about you. It’s about being personal. You need to captivate your audience get their attention by sharing your story. That not only means having a detailed about page and bio but also sharing the inspiration for your business.
You need to personalize your brand and you need to put a face to that brand. And some easy ways you can do this is getting on Instagram stories and put your face out there. If someone adds you as a follower, make sure to send them a personalized message back. I know that may be hard if you have a lot of people following you every day, but believe me, it goes a long, long way. In 2019, if you want to grow a true following of loyal customers and a tribe.
DIGITAL MARKETING TREND 3: PAID ADVERTISING
This year paid ads are king so it is going to be harder and harder to organically grow your traffic without some type of paid marketing. That’s Facebook, Instagram, Twitter and so you’re going to have to pay if you want to grow at a higher speed because it is going to get harder to grow organically on social media this year.
Now all these platforms are not where you should be running them all for everyone. Where are your clients hanging out? Are they on Facebook? Are they on Instagram? Are they on twitter? You don’t need to necessarily be running ads on all of them, but you do need to be running ads where your clients are and so one of my clients is having great results with promoted Instagram and he’s in the finance niche and then one of my clients is a local business owner. He’s having amazing results with facebook ads, so knowing where your clients are and that’s where you’re promoting and so they can be super, super overwhelming all ads, so if it’s not your thing, hired out, take a course, learn a little bit, but don’t think you have to do it yourself. There’s so many people out there to help you with advertising to keep the costs down.
DIGITAL MARKETING TREND 4: SOCIAL LISTENING
Trend four is social listening. This is going to be so crucial in 2019 when you’re deciding what products you are going to sell, what courses you’re going to create, or just what value you’re going to add to your niche.
I can’t stress enough how important it is this year to make sure that you are reading comments that people leave on social media. You’re going to groups where your clients are or your tribe and reading, what feedback they’re giving and so spending each week time doing this is going to give you more concrete answers on what people want. That way you’re not wasting time creating content that no one’s looking for, but you’re creating content that matters. So it is extremely important that you were reading comments and paying attention to what people are looking for. This way you don’t waste your time and you’re delivering quality content that people want.
So that’s your 5 digital marketing trends of 2019 for your business. Okay, now you know the five digital marketing trends for 2019 for your business. Now it’s time to start implementing them.
Leave in the comment which trend you’re going to implement first because remember, you don’t have to implement them all but you do want to implement some things.
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